THE CONCEPT

Edith Of Oxford stands proudly as an iconic luxury boutique located in Mortsel, near Antwerp. Anne's original vision, coupled with her daughter Charlotte's modern touch, injects the store with a blend of timeless elegance and contemporary flair. Together with their dedicated team of 6 hard working ladies, they carefully curate a selection of valued designer labels alongside fresh & up-coming talents, ensuring a vibrant and eclectic range. 

But there's more to Edith Of Oxford than just racks of fabulous fashion. Behind the scenes, Anne, Charlotte, and their team are on a mission to provide unmatched service and create a welcoming atmosphere that feels like home. For them, dressing customers beautifully isn't just a job – it's a tradition that spans over three decades, a testament to their unwavering commitment to helping you find the perfect outfit for every occasion. 

This commitment to personalized attention and genuine connection is precisely why Edith Of Oxford has forgone the allure of an online store. They're all about that personal touch and genuine connections with customers.

THE HISTORY

The store was founded in 1985 by Anne. As a young lady of 22 years old, she started a small boutique all by herself with brands such as Chipie and Ralph Lauren. After several years she expanded the store and it kept on going. Beside her full- time job as a mom of 4 kids, she developed what was once a small store into a fixed value in the fashion industry of Belgium. 

DISCOVER OUR BRANDS

In 2022, Charlotte - Anne’s youngest daughter - joined the team. After several years of law school and working at a notary, she decided to pursue her lifelong passion and follow in her mother’s footsteps. With her passion for social media and digitals, she elevated social media to a whole new level. 

In 2024, the company underwent a significant rebranding effort, marking a new chapter in its evolution. As part of this rebranding initiative, the logo received a subtle yet impactful facelift, reflecting the company's refreshed identity and vision for the future.

In line with this evolution, we designed a small collection of streetwear pieces, embodying the essence of its renewed identity. These pieces not only showcased the store's commitment to innovation and creativity but also served as a testament to its enduring legacy in the fashion industry.

SHOW THE COLLECTION